Design should be smart and evocative. The messages I have created arrest and engage the target audience  in a concise and memorable way. 

In my mind it all boils down to listening and communicating. Effective design is not about pretty pictures. Great concepts are born out of research and
knowledge of the audience. I do not utilize a cookie-cutter method, each individual project demands a fresh approach. 

 

There are no limits. I will rise to any design challenge. And finally, there is no off position. Design has an effect on every aspect of my life, from how I set the dinner table to how I view the typography in movie credits.